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“Ethical Oil” Makes Energy Marketing Cause-Based
Tying a cause to energy development adds depth, power to marketing efforts. Recently there’s been a bit of furor sparked over an ad campaign produced by PriceofOil.com promoting the use of Canadian oil...
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Give Us Our Own Damn Countdown Clock
Why energy marketers should take a page from politicians and tap their resources to promote sustained industry and economic growth. On December 18, White House Deputy Communications Director Jennifer...
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